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Apakah iklan media cetak masih efektif untuk mendorong minat beli

Salsabila,, Salsabila, (2020) Apakah iklan media cetak masih efektif untuk mendorong minat beli. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 5 (2).

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Abstract

Currently advertising with online media is very popular by all businesses line, this is because advertising with online media only requires a small expense and simpler procedure than other advertising media. In Indonesia, which is a developing country, people cannot fully receive advertisements with online media, only a part of them can receive it. Lack of knowledge and also security about advertising with online media is one of the contributing factors.

Item Type: Article
Uncontrolled Keywords: Iklan Media Cetak, Minat Beli, Iklan media online, Uses and Gratification Theory ; Print Media Ads, Buying Interests, online media advertising, Uses and Gratification Theory
Divisions: Perpustakaan
Depositing User: Surya Dannie
Date Deposited: 12 Jan 2022 02:01
Last Modified: 12 Jan 2022 02:01
URI: https://eprints.unmer.ac.id/id/eprint/1891

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