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Endorsement dalam mempengaruhi citra produk

Aletheia, Charistantya Iddo (2020) Endorsement dalam mempengaruhi citra produk. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 5 (2).

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This article was a study of endorsement in affecting productÂ’s image. Endorsement is one of some ways in marketing strategy to launched a promotion for the itÂ’s company. This article showed that endorsement had significant effect for the product which was endorsed. Company could made the image of itÂ’s product better by endorsing. In otherside, endorsement could decrease productÂ’s image too depended by compay usage and the actorÂ’s or actress that used. Because by the after effect of endorsement had two effects that contrary, so the endorsement planning had to be through a lot of consideration and wise decision making. Started from actor/actress choice that played the act, actor/ actress suited with the product, career history, and their peopleÂ’s image to the actor and actress.

Item Type: Article
Uncontrolled Keywords: Endorsement, citra, iklan, kepercayaan konsumen, endorsement, image, advertisemenet, consumer trust
Divisions: Perpustakaan
Depositing User: Surya Dannie
Date Deposited: 12 Jan 2022 01:53
Last Modified: 12 Jan 2022 01:53

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