Falah, Ahmad Ihza Nailul (2019) Kajian komparatif native advertising dan pop-up advertising dalam upaya meningkatkan keterpaparan konsumen akan merk perusahaan. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 4 (2).

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Abstract

The purpose of this article is to get a variety of new perspectives related to Native advertising and Pop-up Advertising in increasing consumers' exposure to the brands owned by a company. both are two types of advertising on the internet that are often used by many companies. both of them have a variety of unique and different views from a variety of internet users. Some feel disturbed by the advertisement, but along with the changing times and the emergence of new software, the paradigm begins to change and causes the effectiveness of advertising to also change. However, both are very strong to influence consumers if the purpose in the ad is adjusted to the advantages and disadvantages of the type of advertisement.

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