Andrianto, Nicko (2019) Kajian faktor pembentuk minat konsumen akan low cost green car di Indonesia. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 5 (1).

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Abstract

The development of the economy in Indonesia is increasing every year causing the development of transportation in Indonesia increasingly increased. One of the transportation that improves economy in Indonesia and produced in Indonesia is Low Cost Car Car. This car recently lively talked about, therefore the number of consumers who are interested to buy this car. With the capability afforded by the LCGC car caused the interest of Indonesian consumers an interest in LCGC cars. Consumer interest is a very important thing for a company, and the purpose of consumer interest itself is to see some form factors that attract consumers from LCGC cars. This article will discuss what shaping factors that interest consumers in buying LCGC cars. The conclusion of this article is the factors that form the consumer interest in LCGC cars is the external information factor.

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