Suyanto, Andre (2016) Persepsi konsumen dalam melakukan pembelian minuman organik. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 1 (2).

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Abstract

Perception is defined as a process that is performed for each individual in interpreting stimuli acquired. Most consumers buy organic products because of their perceptions of organic food products, where organic food has its own unique value compared to other conventional products.Organic products are organic foods using local seeds, and only use natural fertilizers derived from the form of manure and compost. Organic food production process using environmentally friendly methods that do not involve pesticides and chemical fertilizers and do not contain genetically modified organisms and food additives, organic produce more healthful So when compared with non-organic products.Many of the benefits offered from organic products. Of course, with the consumption of organic products, can create a more healthy consuming. But not all people have the same opinion regarding the consumption of organic beverages in containers. Most of the people prefer to consume non-organic beverages. This is done because it is more economical price than the price of organic beverages in containers. In the opinion of some people, consumption of organic beverages do not have a significant impact that can be felt for the body. They assume if organic beverage consumption as drinking non-organic.

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