Yulianto, Irwan (2017) Upaya menjadikan Malang kembali sebagai atraksi wisata budaya dan seni guna melestarikan kebudayaan lokal Topeng Malangan untuk menarik wisatawan. Jurnal Pariwisata Pesona, 2 (1). ISSN 1410-7252

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Abstract

“Malang Kembali” festival is a brilliant idea nowadays. It is because young generations are now facing culture crisis, particularly local culture which now has been rubbed down by modernization. By holding “Malang Kembali”, hopefully, it can enhance people’s awareness (in this case young people) in keeping their local culture exist in every part of our society. It is not only to be such entertainment thing, but also as a product which can be developed to attract more tourists. An area will be easily remembered by the tourists when it has an interesting culture, such as culinary, traditional dance, carving, as well as a souvenir. As a tourism city, Malang has it all. It starts from Tempe chip in culinary aspect, until Topeng Malangan and Ludruk in traditional aspect. They have been represented in “Malang Kembali” festival.

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