Krisnanda, Rulli (2017) Program direct marketing dwi-bahasa guna meningkatkan minat wisata religi Makam Mbah Honggo, Kampung Kayutangan, Kota Malang. Jurnal Pariwisata Pesona, 2 (1). ISSN 1410-7252

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Abstract

Malang city has many tourist destinations. Some of them are located in Malang’s downtown. One of the city’s existing tourism potential is owned by the city of Malang, namely Kayutangan Village. Areas that have a religious tourist attraction located Jl. Basuki Rachmad Gg.4, RW 09 which is Mbah Honggo Koesomo’s tomb. But there are still many people who do not know the existence of this tourist destination. Therefore, there should be a bilingual direct marketing program to increase the religious tourism interest of Mbah Honggo’s tomb, Kayutangan Village, Malang City. Parties which expect to assist in term of implementing direct-marketing methods to increase tourist interest in Mbah Honggo’s tomb is the Tourism Office of Malang City, government or officials in Kayutangan village, the family welfare movement or in Indonesian’s term, we call as PKK (Pembinaan Kesejahteraan Keluarga) in Kayutangan village, and the surrounding community of Mbah Honggo’s tomb. Steps that can be taken are preparation of information gathering, marketing tool making in the form of guide book, marketing and language marketing training, direct-marketing implementation and evaluation.

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