Krisdianto, Kevin (2016) Viral marketing : Pembunuh ataukah penunjang bagi pembentukan citra positif partai politik. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 1 (2).

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Abstract

Viral marketing is the marketing technique using internet, especially for social media. Ways of viral marketing work is to spread messages to make word of mouth effect, so the message can spreade from one to another. Viral marketing is one of effective strategy to use in this period. Besides use for promote goods or services, viral marketing also use to promote political parties or candidates for election. Viral marketing used to make positif images for polotocal parties. Good technique in marketing communication are needed to make political parties messages accepted by people. In other ways, wrong techniques in convey messages can destroy political parties images.

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