Laurensia, Violeta (2016) Tantangan membangkitkan kesadaran masyarakat akan pengelolaan limbah padat melalui social marketing suatu kajian pustaka. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 1 (2).
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Abstract
In XXI century there are so many solid waste around the people, but still they don’t care about anything about solid waste. No effort for changing their perspective about solid waste, but there was some ways to change their perspective through Social Marketing. Social Marketing are mean for more love environment around for better good through the marketing mix (product, price, place, and promotion). The market target must be touch the right segment, make solid waste to become the more useful product are the young and strong people, they are also have more ideas than anyone else. The promotion also must more comprehensive and integrative. That might be a way to change people perspective.
| Item Type: | Article |
|---|---|
| Additional Information: | Nama : Violeta Laurensia |
| Uncontrolled Keywords: | Social Marketing, Solid Waste, Social Change |
| Divisions: | Perpustakaan |
| Depositing User: | Surya Dannie |
| Date Deposited: | 04 Jan 2022 03:42 |
| Last Modified: | 04 Jan 2022 03:42 |
| URI: | https://eprints.unmer.ac.id/id/eprint/1581 |
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