Untono, Stefani Aprilia (2016) Cartoon Characters: Upaya Meningkatkan Penjualan Makanan Sehat Terhadap Konsumen Anak-Anak. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 1 (2).

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Abstract

The article would like to clarify one way to increase sales of healthy foods by using images of cartoon characters in the healthy food packaging. Children are the nation's investment. Children should be given adequate nutrition to grow and develop. The role of parents is needed in giving and to teach children to be more active in eating foods that are healthy and nutritious. However, children are more like fast food or food sold on the roadside. Manufacturers healthy makana should think of ways to attract the attention of children to consume products recording through the image cartoon characters on the packaging because it is expected to show images of children can be more interested in eating nutritious food and eat nutritious children's sales increased.

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