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Efektivitas sponsorship produk olahraga pada even olahraga terhadap brand awareness di masyarakat

Andrian, Steven (2015) Efektivitas sponsorship produk olahraga pada even olahraga terhadap brand awareness di masyarakat. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 1 (1).

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Abstract

Sponsorship is an era of the latest marketing methods to raise public awareness option at some products (Brand Awareness), especially at sporting events. This article is aimed to assess how big the effectiveness of sponsorship to influence Brand Awareness a product at sports events. With the preparation and sponsorship strategies that mature companies can create Brand Awareness in society predictably very strong, because of the sponsorship right company, the company can build a relationship with consumers becoming more closely to strengthen the bonds and consumer confidence.

Item Type: Article
Additional Information: nama : Steven Andrian
Uncontrolled Keywords: sponsorship, Brand Awareness, sporting event
Divisions: Perpustakaan
Depositing User: Surya Dannie
Date Deposited: 04 Jan 2022 02:45
Last Modified: 04 Jan 2022 02:45
URI: https://eprints.unmer.ac.id/id/eprint/1571

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