Wijaya, Osbert Chance (2015) E-loyalty konsumen pada produk local. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 1 (1).
Preview |
Text
E-LOYALTY KONSUMEN PADA PRODUK LOCAL.pdf Download (267kB) | Preview |
Abstract
A lot of Indonesian local products utilizes the e-marketing concept, which basically a marketing that was done in e-platform, whether it's an internet or social messengers like blackberry messengers, LINE, whatsapp or any other platform that may be used for marketing their products. However, these kind of marketing also have its own downsides too, especially regarding the brand image building and expecting the loyalty from the customers who lacks direct contact with the seller which eventually limits the touch of the producers might do to the customers, compared to direct marketing methods. Forming an e-loyalty becoming an important issue for local products, and that would need an innovations.
| Item Type: | Article |
|---|---|
| Additional Information: | Nama : Osbert Chance Wijaya |
| Uncontrolled Keywords: | E-loyalty, e-marketing, produk lokal, Indonesia, E-loyalty, e-marketing, local products, Indonesia |
| Divisions: | Perpustakaan |
| Depositing User: | Surya Dannie |
| Date Deposited: | 04 Jan 2022 02:05 |
| Last Modified: | 04 Jan 2022 02:05 |
| URI: | https://eprints.unmer.ac.id/id/eprint/1560 |
Actions (login required)
 |
View Item |