Savero, Devina (2015) Mass marketing vs green marketing dalam meningkatkan daya saing pariwisata di Kota dan Kabupaten Malang. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 1 (1).

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Abstract

Marketing a tourism sites can be developed by using a conventional methods of mass marketing or by using a eco-friendly concept within the frames of green marketing, but the green marketing method isn't a simple concept, it's a rather complicated, complex and require extra skills and facilities that may command additional costs. Malang as a city which having a lot of nature based tourism might uses the green marketing concept to market its tourism, this supported by stigma that Malang is a city that synonymous with nature. Malang tourism, may use that gimmick to market its green marketing effectively should it chosen to be the marketing concept of the city's tourism.

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