Savero, Devina (2015) Mass marketing vs green marketing dalam meningkatkan daya saing pariwisata di Kota dan Kabupaten Malang. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 1 (1).
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MASS MARKETING VS GREEN MARKETING DALAM MENINGKATKAN DAYA SAING PARIWISATA DI KOTA DAN KABUPATEN MALANG.pdf Download (378kB) | Preview |
Abstract
Marketing a tourism sites can be developed by using a conventional methods of mass marketing or by using a eco-friendly concept within the frames of green marketing, but the green marketing method isn't a simple concept, it's a rather complicated, complex and require extra skills and facilities that may command additional costs. Malang as a city which having a lot of nature based tourism might uses the green marketing concept to market its tourism, this supported by stigma that Malang is a city that synonymous with nature. Malang tourism, may use that gimmick to market its green marketing effectively should it chosen to be the marketing concept of the city's tourism.
| Item Type: | Article |
|---|---|
| Additional Information: | Nama : Devina Savero |
| Uncontrolled Keywords: | Mass Marketing, Green Marketing, Mass Marketing, Green Marketing |
| Divisions: | Perpustakaan |
| Depositing User: | Surya Dannie |
| Date Deposited: | 04 Jan 2022 01:52 |
| Last Modified: | 04 Jan 2022 01:52 |
| URI: | https://eprints.unmer.ac.id/id/eprint/1556 |
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