Permana, Ervian (2015) Penggunaan social media bagi UKM (Usaha Kecil Menengah) pada online marketplace. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 1 (1).

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Abstract

Small Medium Enterprises (SMEs) is known as one of major contributors for economic growth, development and jobs. This paper is going to discuss how is social media uses for UKM on online marketplace. Good costumersÂ’ relationship is important for small business success and social media faciliates its relationship development. SME has two problems, which are internal and external problems. Companies can use social networking to shape relationship with customers. However, E-Commerce in Indoinesia has not able to really help business because factors such as educated and information resource, awareness, low adoption, limited technology infrastructure and individual knowledge. Marketing activities via online applications that allow the production of information and being collaborate among users (Kaplan and Haenlein, 2010) and leverage mobile and web-based technologies to create interactive media where users and groups member sharing, co-creating, discussing, and modifying known as user-generated content (Kietzmann, dkk, 2011). Factors that influence social media adoption on SMEs are easiness, flexibility, and cost. However, social media use is also threaths for company, first, company is unready with customersÂ’ complaints deliver through social media. Second, costumers highlight dangerous products through social media, and many unethical practices done by the company.

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