Suhendra, Stefanus Nataniel (2015) Brand engagement dalam penguatan strategi retro-branding. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 1 (1).
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Abstract
Retro-Branding is a re-launch of a product or service that had ever been existed in the past time with some renewals to todayÂ’s standard. In short, Retro-branding is also called as a revival product ever. Using the name of the Brand that had ever existed is considered beneficial because it has been well-known by some people with some backgrounds. The achievements the old Brand has ever reached are remembered so that people could trust the Brand credibility. The consumersÂ’ experiences using the BrandÂ’s products in the past created an emotional relationship to it that actually is one of the Brand EngagementÂ’s strategies. Brand Engagement itself is one important factor in implementing the Retro-Branding strategy.
| Item Type: | Article |
|---|---|
| Additional Information: | Nama : Stefanus Nataniel Suhendra |
| Uncontrolled Keywords: | Retro-Branding, Brand, Brand Engagement, Retro-Branding, Brand, Brand Engagement |
| Divisions: | Perpustakaan |
| Depositing User: | Surya Dannie |
| Date Deposited: | 03 Jan 2022 12:50 |
| Last Modified: | 03 Jan 2022 12:50 |
| URI: | https://eprints.unmer.ac.id/id/eprint/1534 |
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