Dewi, Melani (2015) Analisis strategi promosi midnight sale yang dilakukan hypermarket dalam upaya menjaring konsumen. Jurnal Manajemen: Untuk Ilmu Ekonomi dan Perpustakaan, 1 (1).

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Text ANALISIS STRATEGI PROMOSI MIDNIGHT SALE YANG DILAKUKAN HYPERMARKET DALAM UPAYA MENJARING KONSUMEN.pdf Download (160kB) | Preview

Abstract

Often WITH the increasing consumption patterns' of society against a Goods and Services, Marketing Being an important element of The Business Success TO, CHOICE and implementation of marketing strategy development is essential hearts of a company. By THEREFORE Companies Should formulate strategies Development Operations Marketing hearts Mature and speed requires, expandabilas The Right Marketing Strategy development in order to feed that keuntunga Against a Company. Oemasaran strategy needed to face competition anatar Company Continues Its currently experiencing peningkata husband. The phenomenon of competition between the Company The Company THERE HAS TO MAKE ANY realized a need to maximize the Company's assets for the continuation of the Company assets. As well pada retail company. In THINGS TO minimize Losses husband hearts Company, then takes A Right Marketing Strategy development. Adult husband, modern retail company The checklists Many Verifying List name sales promotion strategy development midnight FOR increase sales turnover company mainly Supermarket Which is the smallest of Income Producing WITH Hypermarket And Minimarket. Midnight sales promotion strategy is the promotion that was provided at midnight Namely 22.00 Up to 24.00 with the discount given varies between 30% -80%. The midnight Benefits Astra Honda Motor sales is as follows: increasing interest will CONSUMER long products, increasing product demand will state OR spend long stock items, INTRODUCE New Products, adjust the competitive situation pada Tourism depreciation and Yang DIFFERENT FOR Products tertentudan time period OR Certain services, helping sellers. FOR adjust demand fluctuations State And OFFER Without changing the original price, and help Small sellers FOR competing national brand WITH THE The big advertising budgets. (Monroe, 2007).

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