Studyawan, Ony Happy and Subiyantoro, Edi (2015) Analisis pengaruh harga dan personal selling terhadap minat beli telkomselflash (studi kasus pada instansi-instansi area Kota Malang). Jurnal Manajemen, 13 (1).
Full text not available from this repository.Abstract
Utilized increases total Telkomselflash customer operators cellular shall trip emulation that really sharp and getting competitive. Cellular operator races to create innovation with facilities and easy for wearing its product. To the effect that will so successful if corporate cellular operator staff therewith in particular part marketing can understand consumer wishes (customer) and can also push individual sell (personal selling). This research intent for description price, personal selling and interest buys TelkomselFlash, analyzing price influence and personal selling to give a damn buys TelkomselFlash, and to analyse variable which among of price and personal selling is ascendant the most to give a damn buys TelkomselFlash. Sample in observational it total 74 person. Sampling tech by use of accidental random is sampling. Analysis tech that is utilized which is analysis multiple linear regression, f test and t test. Base comment respondent to hit TelkomselFlash price which is available price suitability, suitability is discounted and Telkomselflash payment requisite is easily. Comment respondent to hit personal selling which is employee Telkomsel gives clear information, perspicuous and care employee to customer. Meanwhile data description about interest buys to point out that respondent gets Telkomselflash confidence more superior than other Internet package so respondent most draw for tries it. Price variable and personal selling partially influential significant to give a damn buys consumer on Telkomselflash. The most variable influential to give a damn buys TelkomselFlash which is price variable.
| Item Type: | Article |
|---|---|
| Additional Information: | Nama : Ony Happy Studyawan; Nama : Edi Subiyantoro |
| Uncontrolled Keywords: | Price, personal selling, interest buys |
| Divisions: | Program Pascasarjana > S2 Magister Manajemen |
| Depositing User: | Gendhis Dwi Aprilia |
| Date Deposited: | 03 Jan 2022 01:47 |
| Last Modified: | 07 Jan 2022 01:27 |
| URI: | https://eprints.unmer.ac.id/id/eprint/1445 |
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