Rachmawati, Ike Kusdyah, Handoko, Yunus, Nuryati, Fenia, Wulan, Maulidia and Hidayatullah, Syarif ORCID: https://orcid.org/0000-0002-6085-0993 (2019) Pengaruh Kemudahan, Kepercayaan Pelanggan Dan Kualitas Informasi Terhadap Keputusan Pembelian Online. In: Seminar Nasional Sistem Informasi 2019, 19 September 2019, 14 September 2019, Universitas Merdeka Malang.

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Abstract

Globalization era which is dominated by Mellineal today, the development of technology is more advanced and more development at any time, this development can be understood in the fields of life starting from transportation, electronic communication in the world of commerce and others. One of the most visible from the development of this technology is the purchase of goods through online internet media and the purchase of activities on the internet and cyberspace which buy more online media or more often referred to as online shopping. This study discusses the importance of discussion, customer trust and quality of information on online purchasing decisions in Malang. In addition, another aim is to look at the most dominant factor in influencing laptop purchase decisions online. The population in this study are people who will buy laptops online. Samples taken as many as 160 respondents using Non-Probability Sampling techniques by taking accidental sampling, namely sampling techniques based on discussion, namely consumers will and already pernal to buy a laptop online. The results of the study are based on statistical data analysis, the indicators in this study are valid and the variables are reliable. The results of subsequent analyzes prove that the variables used in this research, the confidence variable shows the most dominant results in influencing the purchase results with a regression coefficient of 0.517 obtained with the information quality variable with a regression coefficient of 0.159 and a variable with a regression coefficient of 0.139. The results of this study indicate all independent variables have a positive and significant effect on purchasing decisions through the F test and T test, while the Adjusted R Square value of 0.627 shows 62.7 percent of variations in online laptop purchasing decisions can be questioned by the independent variable, as 37, 3 percent discussed by other factors besides research.

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