%0 Thesis
%9 Masters
%A Wulandari, Nanik Sri
%B S2 Magister Manajemen
%D 2019
%F pub:4273
%I Program Pascasarjana Universitas Merdeka Malang
%K Customer value, product, price, e-service quality, customer retention
%P 137
%T Pengaruh Dimensi Nilai Pelanggan terhadap Retensi Nasabah di PT. Bank Rakyat Indonesia (Persero), Tbk Kantor Unit Pakis Malang
%U https://eprints.unmer.ac.id/id/eprint/4273/
%X The purpose of this research was to investigate the effect dimension of customer value on customer retention in PT. Bank Rakyat Indonesia (Persero), Tbk Office Branch Pakis. The research is an explanatory research which aims to analysze the cause effect between one variable with another. Customer value in this study is product, price, and e-service quality. The method of analysis in this research in SPSS and applies the multiple regression analysis, followed by hypothesis testing to determining significant effect on that variables have been determined. Samples were 104 customers who were customer in PT. Bank Rakyat Indonesia (Persero), Tbk Office Branch Pakis.
%Z Nanik Sri Wulandari  NIM : 1607100067