TY  - UNPB
PB  - Fakultas Ekonomi dan Bisnis Universitas Merdeka Malang
TI  - Pengaruh relationship marketing terhadap kepuasan nasabah pada PT.Bank Rakyat Indonesia Kota Malang
M1  - diploma
KW  - relationship marketing
KW  -  customer satisfaction
N2  - This study aims to analyze the effect of relationship marketing on customer satisfaction. The methods used in this study are quantitative research, the population in this study is savings customers, the sample number of 70 respondents, sampling techniques using purposive sampling, data collection techniques using questionnaires and data analysis techniques using simple linear regression analysis. The results showed that relationship marketing had a significant effect on customer satisfaction.
EP  - 68
AV  - restricted
Y1  - 2023///
UR  - https://eprints.unmer.ac.id/id/eprint/3781/
N1  - Graciana Clementina Kesa
NIM : 19061000048
A1  - Kesa, Graciana Clementina
ID  - pub3781
ER  -