Putra, Eka Nugraha, Shanty, Wika Yudha and Pakpahan, Hatarto (2017) Efektivitas pelaksanaan sertifikasi keandalan website jual beli online dalam menanggulangi penipuan konsumen. Jurnal Cakrawala Hukum, 8 (2). pp. 149-159. ISSN ISSN P: 2356-4962 ; ISSN E: 2598-6538

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Abstract

When electronic transactions often consumers are required to enter some personal data in electronic systems.
Personal data held by consumers is abused by business actors when consumers enter their personal data first in
the online trading website. The sale of personal data to other companies or product offerings that violate the
rights of consumers may result from a lack of protection or a security guarantee of personal data from consum�ers entered on the online buying and selling website. This problem also arises because of the consumer’s
perspective on the awareness of their inadequate rights and the need for stricter consumer protection law
enforcement, particularly in online transactions. This factor causes quite a number of cases related to online
consumer fraud, where although it is regulated but the government has not provided a definite form of legal
order to provide protection to consumers. This study examines and analyzes the rules regarding certification
of reliability in legislation and constraints in its implementation, as well as how the ideal arrangement relates
to the implementation of website reliability certification.

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