Triatmanto, Boge Towards an Understanding of Corporate Image in The Hospitality Industry East Java, Indonesia. [Dataset] (Unpublished)

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Abstract

The purpose of this study is to determine how the perceptions and understandings of
hotel managers in East Java to improve the corporate image as a hotel marketing
strategy. Research respondents are managers who work in the hospitality industry. A
total of ninety-six stars hotel in East Java were assessed. Each star hotel has nine
managers so that the study population is 621 managers. The research sample of 237
managers. The sampling technique is simple random sampling. Statistical techniques
used Confirmatory Factor Analysis (CFA) and descriptive analysis of mean and mode.
This research is related to the success of the hospitality marketing strategy; therefore,
it is urgent to conduct an in-depth investigation of the corporate image of the hotel. The
results showed that managers who work in the hotel industry better understand the
corporate image of the hotel at an psychological level to maintain trust in customers.
Trust becomes part of the psychological managers in implementing corporate image
practices in the hospitality industry

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